Handlr App Launch
I was tasked to art direct brand aesthetics and create a brand system. I branded Handlr as the ultimate personal assistant app, designed to simplify life for busy individuals by connecting them with top-rated local service professionals. Through a friendly and conversational tone, I conveyed the app’s mission to create more hours in the day while addressing everyday challenges with efficiency and trust. Whether users needed last-minute help or a reliable solution for unexpected mishaps, Handlr offered a seamless experience to handle it all.
The Goal
I designed a web platform and mobile app in parallel to streamline development timelines and ensure cohesive functionality across devices. Simultaneously, I developed out-of-home ad units and social media posts to support the app’s marketing strategy, balancing creative output with technical precision.
ROLE: Creative Director, UX/UI Designer, Every Design Hat
