TOYOTA - C-HR Release
I collaborated with Toyota to design a visually engaging landing page for the upcoming C-HR. Initially, I focused on using a 3D model of the vehicle against diverse static backgrounds paired with royalty-free images to captivate users while collecting potential buyers' names, emails, and zip codes. To enhance the experience,
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I suggested incorporating a video or motion-based elements for a dynamic moment of engagement. Rather than pushing the timeline and budget by shooting a new reel, I proposed utilizing the two-minute sizzle reel created for the Los Angeles Auto Show. Partnering with an editor, I art-directed key frames and transitions to highlight the C-HR's body lines and rear hatch effectively. This ultimately drove more user traffic to stay on the page and input information.
ROLE: DESIGNER, ART DIRECTOR
