Ticketmaster Brand Refresh
As part of the design team tasked with refreshing Ticketmaster's brand identity, I played a pivotal role in ensuring the creative vision aligned with the company’s evolving goals. Collaborating with cross-functional teams, I contributed to developing a cohesive design system that modernized the brand’s look and feel. My work focused on creating engaging visuals, refining typography, and enhancing digital assets to ensure the new identity resonated with diverse audiences. By maintaining open communication and supporting the team's creative direction, we successfully reimagined a recognizable brand for a contemporary market.
The Goal
The goal of the Ticketmaster rebrand was to create a flexible, adaptable branding system that seamlessly supported and highlighted its diverse partnerships. My contributions centered on designing assets that balanced Ticketmaster's identity with the need to showcase partner brands prominently. By emphasizing clean, modular design elements and a harmonious visual hierarchy, I helped ensure the branding complemented rather than overpowered, enabling partners to shine within the framework of Ticketmaster's renewed visual language.
Tom's approach to this task, after establishing the foundation for the new campaign's branding, was to create mock-ups for storefronts, wayfinding, and supporting print assets.
