Mother Denim
I had the pleasure of working with fashion house Mother Denim and their talented creative team to revamp their e-commerce design systems and ad units with the goal of driving engagement. I worked on reimagining how web components could be more engaging and suggested to use of video and motion instead of the previously adopted static parallax web format. Mother Denim had the fantastic idea to launch of the new site In conjunction with launching their *mystical* collection. After the redesign metrics came back to users spent more time on the page which ultimately lead to more sales.
The Idea
The collection, aptly named Mystical, launched on August 8th—a date significant in the mystical world as it marks the opening of the Lion's Gate Portal, a time known for spiritual awakenings and heightened awareness. We had stunning photography and graphics from the collection that I wanted to leverage to build anticipation for the upcoming first first ever brick-and-mortar store launch in New York. Our goal of creating a seamless, cohesive mystical experience across both digital and physical spaces was successfully achieved.
ROLE: Design, Art Direction
TOOLS: Photoshop, Illustrator, Keynote
CREATIVE DIRECTOR: Jay Steiner
DESIGNER + AD : Derek Cheng
Media Traction
OTHER WORK AT MOTHER DENIM INCLUDED WEB + OHH ASSETS
It is alway a pleasure working with Mother Denim's talented range of models and photographers. This photo was used in our lookbook and the goal was to crop into web + OOH assets.
Web Asset Crops
1080 x 1080 Crop
1920 x 1080
720 x 90
600 x 315
160 x 600
1200 x 628
OOH
