NIKE - F&F Landing, Teaser and Buy Page Re-Imagined
In celebration of Air Max day users were able to vote on which Air Max was to go into production and available the year after. Sean Wotherspoon has been a rising icon in the sneaker culture. I had spent sometime looking at how nike teases and launches products and re-imaged it.
The IDEA.
I balanced the aesthetics and functionality of each tier by considering the target audience’s existing knowledge of Sean Wotherspoon. For the Friends and Family (F&F) experience, I created a gallery-style presentation that focused on showcasing the collaboration pieces. In contrast, the General Release page offered more context about Sean Wotherspoon, including his background, creative process, and design philosophy, to cater to a broader audience less familiar with his work.
The Friends and family: Password required, earlyaccess
Tier 0 Online: Password required.
General Release: No Password required.
ROLE: Creative Direction
TIER 0 + General Release Landing Page
