FOR THE LOVE OF LUFT
Luft Los Angeles is a Venice-based cycling boutique and cultural hub at the intersection of cycling, running, design, and community. More than a traditional bike shop, Luft brings together premium cycling brands, creative collaborations, and community-driven experiences that celebrate the culture and lifestyle surrounding life on two wheels.
LUFT X DDDDDEREK
Luft Los Angeles is a Venice-based cycling boutique and cultural hub at the intersection of cycling, running, design, and community. More than a traditional bike shop, Luft brings together premium cycling brands, creative collaborations, and community-driven experiences that celebrate the culture and lifestyle surrounding life on two wheels.
LUFT X DDDDDEREK
As an avid cyclist, my passion for the sport extends beyond riding to the culture, creativity, and community that surround it. Luft Los Angeles brings together many of these shared interests, making it a natural space for me to contribute both personally and creatively.
I've contributed creative concepts and event initiatives that bring cycling, design, and culture together through shared experiences. I continue to support community rides, social events, and brand activations that foster meaningful connections between cyclists, local creatives, and brand partners.
For me, it's an opportunity to combine my background in art direction and design with a community I'm genuinely in love with.
ROLE: Creative Direction, Design
TOOLS: Photoshop, Illustrator, Google Slides, Iphone
LUFT X COLNAGO X DDDDDEREK
To celebrate Luft Los Angeles becoming an authorized Colnago dealer, I created a graphic that honors a milestone for both the shop and the local cycling community. With only a select number of retailers carrying the iconic Italian cycling brand, this partnership represented something worth celebrating.
I wanted the artwork to feel handmade, authentic, and rooted in Venice's creative culture. Rather than a traditional brand announcement, the goal was to create something personal and expressive—a visual celebration of craftsmanship, community, and our shared love of cycling.
LUFT X LA VUETLA X RIVIAN VIEWING PARTY
LUFT X PAS NORMAL
