TOMS BACK TO SCHOOL COLLECTION: SCHOOL'S IN
While working with Tom, the task was to create a new campaign for an upcoming back-to-school collection using existing photography. The budget and timeline had already been exceeded, so we needed to quickly produce new assets using in-house resources or pre-existing graphics. This was not an uncommon challenge. In situations like these, I always stay within the brand guidelines while creating my own supporting elements to enhance and push the campaign forward. I often rely on my own handwriting to convey the desired emotion or message. My approach was well-received, to the point that I was asked to create another collection.
THE IDEA
Tom's approach to this task, after establishing the foundation for the new campaign's branding, was to create mock-ups for storefronts, wayfinding, and supporting print assets.
ROLES: Design, Production, Art Direction
TOOLS: Photoshop, Illustrator, Keynote
CREATIVE DIRECTOR: Rigel Lastrella
DESIGNER + ART DIRECTOR: Derek Cheng
Archive of other options.
I created multiple variations with existing photography blending it with my creative
